Price tags ending in .99 don't actually fool anyone


Agree

  • Everyone knows it's a psychological trick
  • We all round up mentally anyway
  • Feels insulting to consumer intelligence
  • Just use whole numbers already

Disagree

  • Studies prove it works consistently
  • You underestimate mental shortcuts
  • It creates a cheaper perception
  • Traditional for good reason

Your turn

Where do you stand?

Take your stance

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